Vanessa’s Talks

Slay the Day: Personal Policies for Personal Productivity and Well-being 

Description:

Your personal policies shape how you lead and live. This talk will introduce  Personal Policies as a tool to manage time, energy and other valuable resources. It will provide insightful evidence on the value of personal policies and outline key strategies on how to develop personal policies effectively to help navigate practical issues like work-life balance and the ability to effectively say “No” to the things you don’t want to do. Grounded in compassionate self-control research, this workshop will offer practical research-based tools, tips and tricks that will help you sustain excellence as a leader and flourish in both your personal and professional life, this session is for you.

Key Takeaways: 

  • Prioritization framework that optimizes personal and professional well-being and success.  

  • A deepened understanding of opportunity costs and trade-offs 

  • The DREAM framework for establishing and implementing Personal Policies 

  • Practical research-backed strategies to tackle difficult issues and pain points  

  • A mental model of what a successful life looks like for you. 


You are what you do: Creating, Crafting and Curating YOU as a Brand

Description:

A brand is a set of associations. You are a brand who - through your words, gestures and actions - evokes thoughts and feelings in others. We are all CEOs of our own brand and are responsible for how we showcase our unique strengths, harness our talent and show up in the world. By learning the fundamental principles of branding and drawing on lessons from famous brands – from Chanel to Taylor Swift – we can begin to take ownership of our own reputation and make a positive difference in the world. 

Key Takeaways: 

  • Understand the key principles of personal branding 

  • Identify the facets of our unique personal brand

  • Take personal responsibility for how we showcase our strengths, harness our talent and show up in the world 

  • Gain a sense of control of how we can manage our image and impact 

  • A roadmap for the positive difference we can make in the world 


The Power of Saying No: Learning the ART of Empowered Refusal 

Description:

Saying No is a superskill that everyone needs to learn. Based on the new book The Power of Saying No, this talk introduces the ground-breaking concept of “empowered refusal”. Empowered refusal is a unique, positive, and meaning filled approach to managing your energy and ambition effectively, allowing you to make lasting, positive changes in your life. It’s more important than ever to protect your time, focus on your top priorities, and use the power of saying no to reach your goals at work and at home.

 Key Takeaways: 

  • The psychology behind why we say yes when we want to say no

  • Why empowered refusal is a valuable superskill that helps us say no in a way that does not invite pushback from others.

  • The toolkit of three competencies you need to develop to effectively communicate an empowered no response.

  • A framework to help separate the “good-for-me” from the “not-good-for-me” activities and engagements that come our way.

 Managing the Walnut Trees: How to say No to Pushy Askers 

Description:

How do you say No to someone who won’t talk no for an answer? We all have to deal with difficult people in our lives who we will call walnut trees (you will learn why). In this session we will learn how to spot the walnut trees in our lives and understand the different patterns by which they exert their influence. Developing the skills and tactics to deal with walnut trees will give us the courage to stand up to walnut trees and advocate for yourself and others who come under their shade. We will also embrace the Marigolds and use the power of positive interpersonal connection to enhance our ability to say no to the things we don’t want to do. 


Key Takeaways 

  • Why we say yes when we want to say no

  • Identify our Marigolds 

  • Recognize the Walnut Trees 

  • Develop strategies to Deal with the Walnut Trees 


If you would like to work with Vanessa, complete the form below and she will get back to you as soon as possible.

Vanessa’s full bio

Vanessa Patrick, PhD. is an award winning researcher and teacher and the author of the book The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life. She is a regular speaker at both academic and practitioner conferences, including the Greater Houston Women’s Chamber of Commerce annual conference, the Women’s Global Leadership Conference in Energy, the Association of Consumer Research conference, the Society of Consumer Psychology conference, the NAWMBA Annual Gender Diversity Conference and the Women of Color Coalition. She has published dozens of research articles in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in the New York Times, Wall Street Journal, NPR, Los Angeles Times, Business Week, Fast Company, Forbes, Huffington Post and Washington Post. In her research, she investigates strategies to achieve personal mastery and inspire everyday excellence in oneself and others and is a pioneer in the study of everyday consumer aesthetics. In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist by the U.S. Department of State Bureau of Educational and Cultural Affairs and served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022. She is the Associate Dean for Research and Executive Director of Doctoral Programs (PhD and DBA). She holds an endowed chair and is a Bauer Professor of Marketing at the Bauer School of Business at the University of Houston.